💁Introduction

’’Google and Facebook were founded by engineers who despised online ads. So they created better ones’’ Tim Wu

Advertising, like many other profitable enterprises at the time and since, repurposed a publically funded innovation for profit. During the 1920s, a prominent class of commercial propagandists arose, mainly in the United States. These "attention merchants" served a key economic purpose in addition to profiting themselves and their business clients.

Wu's book chronicles this invasion, documenting advertising' extraordinary achievement in capturing more and more of our attention throughout the last century. It's not so much a history of advertising as it is a history of how we got here: the technologies, platforms, and formats that have allowed media to infiltrate an ever-increasing amount of our waking lives.

The internet generated vast new possibilities for capturing attention, he is quick to point out that that potential was not predetermined to be realized. The fact that new tools made it simpler to reach more people did not guarantee that they would listen.

‘’Companies had to cultivate attention before they could harvest it’’ Tim Wu's meta.

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